Which alternative below is an example of a method

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12. Which alternative below is an example of a method that would result in primary and qualitative data? a. Survey research b. Historical analysis done in the library c. Quasi-experimental designs d. Focus groups 13. When doing marketing research, why is it important to use triangulation? 14. Sometimes the purpose of marketing research is to help the team understand the opportunities and treats in the environment. All of the alternatives below are opportunities for Leggs product Inc. EXCEPT which one 15. All of the following are general characteristics of “markets” except which one
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16. “product characteristics” and “time” are two examples of what? a. Forms which help to facilitate exchange b. Characteristics of market transactions c. Dimensions of markets d. Competition of markets 17. Which type of market is characterized by many small sellers and product differentiation? 18. Which type of utility emphasizes the process of making raw material more useful 19. Why did mass merchandising outlets such as grocery stores not want to give up shelve space?
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