Distribution channels establish new customer

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distribution channels, establish new customer relationships, and convince employees/investors that it is moving in the right direction. Fundamental Components of the GM’s Job 1. Setting Direction 2. Creating Strategy 3. Implementing Change 4. Assessing Performance 1) Assessing Performance Our assessment of organizational performance is based on two sets of measures: a) operating performance - quantitative measures of financial and market performance b) organizational health - qualitative measures such as management and work enthusiasm
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We use the performance matrix to ask three questions: where were we three years ago, where are we today, and where are we currently moving towards?
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Quadrant 1 - operating performance / org. health are both positive - strategy will be a question of fine tuning and taking further look into the future Quadrant 2 - people enjoy their work but collectively are performing inadequately in terms of market/financial standards
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