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7. The research conducted in regard to reasons for taking a cruise can clearly be seen in Exhibit 9. This is a survey type of primaryquantitative research, which is categorized into age (18-55+) and income (less than $50k to over $100k+ per year). The surveyinputs data from different age groups and income brackets to average out for an overall percentage per question. The data collecteddisplays that there isn't much variance in the answers of the different income brackets, but there is some variance in the last 3survey questions for the age group, most probably due to the questions being age sensitive/related. Furthermore, one strikingfinding highlights that the overall answer percentage between the two surveys (by age versus by income) displays exactly similarresults for each question. 8. When comparing cruise line vacations to other kinds of vacation, it is crucial to note that there are three things cruise linevacations offer that others do not, which are the multi-destination aspect, the all-inclusive aspect, and the diverseentertainment/facilities aspect, according to Exhibit 9 (Ken and Michael 17). To start, most cruise lines have an average length of
7.2 days, which means that the passenger can explore many different cities within a reasonable amount of time. It is also easier toplan and arrange when there is only one specific route. Furthermore, most cruise lines are inclusive of hospitality, meals, andentertainment so passengers will be amused and taken care at all times throughout the trip. Imagine travelling to a foreign countryand have to worry about where to stay and what to eat whereas on cruise line vacations everything has been organized.