To accomplish good customer satisfaction the marketing will be monitored for

To accomplish good customer satisfaction the

This preview shows page 6 - 8 out of 14 pages.

To accomplish good customer satisfaction the marketing will be monitored for effectiveness, customer surveys will be distributed at every opportunity and the sit e will maintain a discussion forum that allows customers to have open discussion with each other as well as the company representatives. and there needs to be really good and clear communication to make sure that everything is run effectively and to make sure that our customers are getting the service and product that they expect and deserve. We can achieve some of this by monitoring our advertising and seeing who has access to it. Customer surveys are a good way to get feedback, as well as a discussion forum on our website that provides an opportunity for customers to pick our brains and to get interactive with others about industry news, new products and what they want to see next. Implementation Plan: Step one begins with; the online search engines and key words that we need to get linked to the site , as well as the pay per click ads to bring our the names to the top of the pages. This needs to take place immediately to ensure that our opening is going to be a success. The next step is to get out into the community to promote our the site and what we is being offer ed. by attending events and letting the action sports community and all the athletes know who we are. This will be done by setting up booths, promotional materials, banners, and rider sponsorships. Each of these things will take place as an ongoing process to promote our stores. While in the beginning it would most likely be more locally, the plan is to expand and go to national pro events as well
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as smaller markets around the country. AS will also be distributing promotional materials with each order, things like stickers and coupons that they can use to come back and to promote the site. At the same time this is happening there will also be advertising in action sports themed magazines and publications. Posting on social media, discussion forums geared toward action sports and action sports themed radio show advertising. These are all ways to get our name out there. We hope that we can also get our name recognition with community support at the same time. At the We have very personal links to this charity and want to support it. is very important to us AS that when people think of Adrenaline Sports, that they also think of the Fallen Rider Foundation and know that we they are giving back to the community that is supporting us them. by using our services. Ways for us to promote our link is to host charity events like donation tables at action sports events, links to the charity on our website, notifying customers that a percent of their order will go directly to supporting the Fallen Rider Foundation. We also want to put a donation page up on our website so if people just want to to go to make a donation they can do that as well.
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  • Spring '10
  • JOHNSON
  • Marketing, Advertising, Pay per click, Adrenaline Sports, Fallen Rider Foundation

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