If a business is unsuccessful if means that the public does not care enough for it to make it pay. If it is successful the public pays its expenses and something more. Arizona Employers’ Liability Cases 250 US Wot 433 (1919) per Holmes J. Business and the Law 938 Andrew, Terry, and Giugni Des. <i>Business & the Law</i>, Thomson Reuters (Professional) Australia Pty Limited, 2016. ProQuest Ebook Central, . Created from wsudt on 2019-09-25 19:32:11. Copyright © 2016. Thomson Reuters (Professional) Australia Pty Limited. All rights reserved.
While matters of “truth in advertising” are appropriately dealt with by the courts, matters relating to “taste and decency” are best dealt with by the industry itself. These matters are the focus of s 2 of the AANA Code of Ethics, which reaches beyond the law to enter the fields of social mores, morals, ethics, taste and decency. The legal responsibilities of advertisers are a matter for the ACL. The social responsibilities of advertisers are addressed in the AANA Code of Ethics. IN CONTEXT The AANA Code of Ethics [20.240] Section 1 Competitor Complaints 1.1 Advertising or Marketing Communications shall comply with Commonwealth law and the law of the relevant State or Territory. 1.2 Advertising or Marketing Communications shall not be misleading or deceptive or be likely to mislead or deceive. 1.3 Advertising or Marketing Communications shall not contain a misrepresentation, which is likely to cause damage to the business or goodwill of a competitor. 1.4 Advertising or Marketing Communications shall not exploit community concerns in relation to protecting the environment by presenting or portraying distinctions in products or services advertised in a misleading way or in a way which implies a benefit to the environment which the product or services do not have. 1.5 Advertising or Marketing Communications shall not make claims about the Australian origin or content of products advertised in a manner which is misleading. Section 2 Consumer Complaints 2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief. 2.2 Advertising or marketing communications should not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people. 2.3 Advertising or Marketing Communications shall not present or portray violence unless it is justifiable in the context of the product or service advertised. 2.4 Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience.
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