Is the copy written so as to preclude the charge that

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Is the copy written so as to preclude the charge that it is an effort to get "free advertising"? Is the information presented as dramatically as possible with this set of facts? Squeeze all the news value you can into your story, but don't exaggerate.
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Courtesy: Pg. No. 444, Effective Public Relations 6 th Edition, Scott M.Cutlip, Allen H.Center, Glen M. Brooms Print Media: Here are some fundamental principles for print advertising: 1. Use simple Layouts 2. The illustration is usually more important than the Headline 3. Look for story appeal in the illustration 4. Photographs work better than artwork 5. Offer a benefit in the Headline 6. Don’t be afraid of long copy 7. Make it easy to read 8. Every advertisement should be a complete sale 9. Break out of the mould 10. Design the advertisement for the medium 4.3. MEDIA Media Profile: MEDIA TARGET GROUP GEOGRAPHIC AREA USEFULNESS REMARKS Displays & Exhibits Specific or General Urban & Rural 1. Create or maintain a specific perception of the organisation. 2. Maintain contact with important audiences. 3. Show depth and breadth of organisation's operations. Generate inquiries for more information. 1. Need space. 2. Feedback for evaluation.
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MEDIA TARGET GROUP GEOGRAPHIC AREA USEFULNESS REMARKS Cable Television Literate & Non- Literate inclu- ding children Urban, Semi- Urban & Rural 1. Demonstration is possible (seeing is believing). 2. Visuals have better impact and recall. 3. Cost per reach may be less. 4. Quick access to the mass population. 5. Regional Issues can be better covered. Appropriate channel selection may result in better response. 1. Appropriate. 2. Image of the cable television and the popularity among the target group needs to be identified. Folk drama People with no formal educa- tion Semi-urban & Rural 1. Possibility of concept telling through stories. 2. Mass (people) will identify themselves with the character. 3. May be effective for immediate results (emotion based). 1. Cost factor 2. Space Pamphlets, Brochures, Manuals and Books Literate Urban & semi- urban and also Rural 1. Act as Reference 2. Repetitive exposure is possible. 1. Concept to action duration. 2. Correctness of the content is vital. Spoken Word All Urban, Semi- Urban & Rural The Grapevine: The grapevine is not a formal or controlled medium, but word-of-mouth which is often the quickest. 1. Need careful attention.
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MEDIA TARGET GROUP GEOGRAPHIC AREA USEFULNESS REMARKS Radio Literate & Non- Literate Semi-Urban & Rural 1. Easy to reach. 2. Useful in disseminating voice to transit celebrities (remark or command). 3. Relatively inexpensive (cost per reach) 1. Availability and use of Radio. Television Literate & Non- Literate including children Urban, Semi- Urban & Rural 1. Demonstration is possible (seeing is believing). 2. Visuals have better impact and recall. 3. Cost per reach may be less.
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