29.An advantage of a matrix organization structure in international business is that it permits management to respond to the conflicts that arise among functional activity, product, and geography. True False
30.If a product is culturally sensitive, then decisions related to the product are more likely to be centralized.
31.With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.
32.In the 1970s, international marketers framed the approach toward market segmentation as _____.
33.KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy. A. positioningB. localizationC. segmentationD. indigenousE. brand
34.Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?
35.Which of the following is true about international corporate planning?
36.Which of the following is true about international corporate planning?
37.Which of the following is true about strategic planning? A. It addresses marketing and advertising questions. B. It is conducted at the highest levels of management. C. It deals with the tactical issues of marketing. D. It incorporates generalized goals for the enterprise as a whole. E. It refers to the plans that are made at the local level.