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62.A factor that might doom a product in the marketplace is referred to as a(n) .
A. albatrossB.land mineC.pit fallD. showstopperE.wild card
63.Showstoppers refer to64.Which of the following products mentioned in Chapter 1 failed in the marketplace as a result of productmisuse?65.Life is Good t-shirts (see above) have been sold since 1994. A potential showstopper for this product islikely to be66.The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipatedprice of $279,000. A potential showstopper for this product is likely to beA.concern that damage caused in a small on-road fender bender might make it dangerous to fly.B.a lack of marketing towards retired seniors.C.the efficiency of commuting for corporate executives.D.the availability of flight instruction for licensed drivers.E.a very poor product warranty.67. A occurs when a person feels deprived of basic necessities such as food, clothing, and
68.A need refers to69.All of the following are examples of products or services that satisfy a consumer need EXCEPT: