A factor that might doom a product in the marketplace

62. A factor that might doom a product in the marketplace is referred to as a(n) .
A. albatross
B. land mine
C. pit fall
D. showstopper
E. wild card

63. Showstoppers refer to
64. Which of the following products mentioned in Chapter 1 failed in the marketplace as a result of product
misuse?
65. Life is Good t-shirts (see above) have been sold since 1994. A potential showstopper for this product is
likely to be
66. The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipated
price of $279,000. A potential showstopper for this product is likely to be
A. concern that damage caused in a small on-road fender bender might make it dangerous to fly.
B. a lack of marketing towards retired seniors.
C. the efficiency of commuting for corporate executives.
D. the availability of flight instruction for licensed drivers.
E. a very poor product warranty.
67. A occurs when a person feels deprived of basic necessities such as food, clothing, and
shelter.

68. A need refers to
69. All of the following are examples of products or services that satisfy a consumer need EXCEPT: