A factor that might doom a product in the marketplace is referred to as an A

A factor that might doom a product in the marketplace

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62.A factor that might doom a product in the marketplace is referred to as a(n) . A. albatrossB.land mineC.pit fallD. showstopperE.wild card
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63.Showstoppers refer to 64.Which of the following products mentioned in Chapter 1 failed in the marketplace as a result of productmisuse? 65.Life is Good t-shirts (see above) have been sold since 1994. A potential showstopper for this product islikely to be 66.The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipatedprice of $279,000. A potential showstopper for this product is likely to be A.concern that damage caused in a small on-road fender bender might make it dangerous to fly.B.a lack of marketing towards retired seniors.C.the efficiency of commuting for corporate executives.D.the availability of flight instruction for licensed drivers.E.a very poor product warranty.67. A occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.
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68.A need refers to 69.All of the following are examples of products or services that satisfy a consumer need EXCEPT:
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  • Fall '16
  • Denise Peterson

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