Acoupons bsweepstakes crebates

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Systems Architecture
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Chapter 2 / Exercise 23
Systems Architecture
Burd
Expert Verified
5.  Which of the following is an example of a sales promotion? A) Coupons B) Sweepstakes C) Rebates D) Samples E) All of the above are examples of sales promotion Feedback:  Sales promotion is a short-term inducement of value offered to arouse interest in buying a good or service. Coupons,  sweepstakes, rebates and samples are all examples of sales promotion. Points Earned:  0.0/1.0  Correct Answer(s):
6.  Ann's young son suffers from allergies and complains about his watery eyes and drowsiness. Ann feels bad because she  thought there was nothing she could do to help him. When Ann saw the ad for a new drug that counters these symptoms in  Martha Stewart Living magazine, she vowed to ask his doctor about this product on his next visit. At which stage in the  hierarchy of effects is Ann?
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The document you are viewing contains questions related to this textbook.
Systems Architecture
The document you are viewing contains questions related to this textbook.
Chapter 2 / Exercise 23
Systems Architecture
Burd
Expert Verified
Correct Answer(s): 7.  The best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives,  outlines the tasks to accomplish those objectives and Feedback:  Key term definition—objective and task budgeting Points Earned:  0.0/1.0 
8.  DLS Cosmetics is trying to create brand awareness by sending households a catalog of its products containing free samples  as well as coupons. These free samples and coupons are examples of

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