61 a survey approach that does not facilitate two way

Info icon This preview shows pages 10–13. Sign up to view the full content.

61. A survey approach that does not facilitate two-way communication is called a(n) _____ survey approach. ________________________________________ 62. A face-to-face communication in which an interviewer asks a respondent questions is called a(n) ______. ________________________________________ 63. When a respondent fails to answer a survey question in a personal interview, this is called an item ______. ________________________________________ 64. An attempt to recontact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n) ______. ________________________________________
Image of page 10

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

65. When a respondent is asked to participate in a research study while walking through a shopping mall, this is an example of a(n) ______. ________________________________________ 66. When use of telephone exchanges and random numbers to develop a sample of respondents in a landline phone survey is used, this is called ______. ________________________________________ 67. Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing. ________________________________________ 68. When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______. ________________________________________ 69. A self-administered questionnaire that is sent to potential respondents through the mail is called a(n) ______ survey. ________________________________________ 70. The percentage found when the number of completed surveys returned in a mail survey is divided by the total number of sample members provided a chance to participate is known as the ______. ________________________________________ 71. The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ______. ________________________________________ 72. When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day, this method of questionnaire distribution is called the ______ . ________________________________________
Image of page 11
73. A self-administered questionnaire posted on a website is called a(n) ______ survey. ________________________________________ 74. _____ are windows that open on a computer screen to prompt the user to enter information. ________________________________________ 75. When a researcher uses a "trial run" with a group of people to try to discover any problems with a survey before it is mailed to the sample of potential respondents, this is called a(n) ______ of the survey.
Image of page 12

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 13
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '14
  • HomeroAguirre-Milling
  • Business, Statistical survey

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern