All of the following statements are reasons why

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33. All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT: a. Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets. b. A regional approach gives marketing managers control over the competitive environment. c. Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region. d. Many packaged goods manufacturers are introducing new regional brands intended to ap- peal to local preferences. e. A more regional approach allows companies to react more quickly to competition. ANS: B The competitive environment is one of the noncontrollable factors in a company's environment. PTS: 1 REF: 119-120 OBJ: 08-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Strategy 34. Marketers use _____ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.
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PTS: 1 REF: 120 OBJ: 08-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 35. Income, ethnic background, gender, and age are all examples of _____ segmentation bases. PTS: 1 REF: 120-122 OBJ: 08-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 36. ACT for kids, an anticavity fluoride rinse, comes in Bubble Gum Blow Out flavor. The age-based vari- able that distinguishes the market for this product is an example of a(n) _____ segmentation. PTS: 1 REF: 120 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 37. Modern Maturity magazine is targeted toward adults age 50 and older. It has articles on health and fit- ness as well as the arts and finance. What segmenting base is Modern Maturity using? a. demographic b. geographic c. nomological d. economic e. generational ANS: A This magazine is using age as a segmentation base, which is characteristic of demographic segmenta- tion. PTS: 1 REF: 120 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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