differentiate products While pricing objectives frequently reflect corporate

Differentiate products while pricing objectives

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differentiate products. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics. the financial realities within the organization itself. In personal branding, the “price” component of the marketing mix refers to: The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn) The expense associated with job-hunting The salary range and job benefits you hope to receive At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. new-product strategy development market testing development screening and evaluation Customer value refers to: the cluster of benefits that an organization promises customers to satisfy their needs.
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the need of a customer to receive the highest quality product at the lowest possible price. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. the unique combination of benefits received by targeted buyers that includes quality, convenience, on- time delivery, and both before-sale and after-sale service at a specific price. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. idea generation product development open innovation new-product strategy development The goal of a SWOT analysis is to: identify market research questions in order to develop new products for new market segments. determine how raises, bonuses, and dividends will be paid. identify the critical strategy-related factors that can impact the firm. reorganize the firm’s marketing department. Marketing research refers to: the science of using observable human behavior in order to identify and solve marketing problems. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. the use of information technology to find objective solutions to a marketing problem. the process of systematically collecting and analyzing information in order to define a marketing problem.
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There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________. available resources the financial investment needed the competition the target audience and purpose Which of the following conditions are necessary for marketing to occur?
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  • Spring '08
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  • Marketing, Tessitura

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