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differentiate products.While pricing objectives frequently reflect corporate goals, pricing constraints often relate to:stockholder demands.conditions existing in the marketplace.an organization’s code of ethics.the financial realities within the organization itself.In personal branding, the “price” component of the marketing mix refers to:The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn)The expense associated with job-huntingThe salary range and job benefits you hope to receiveAt Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.new-product strategy developmentmarket testingdevelopmentscreening and evaluationCustomer value refers to:the cluster of benefits that an organization promises customers to satisfy their needs.
the need of a customer to receive the highest quality product at the lowest possible price.a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.idea generationproduct developmentopen innovationnew-product strategy developmentThe goal of a SWOT analysis is to:identify market research questions in order to develop new products for new market segments.determine how raises, bonuses, and dividends will be paid.identify the critical strategy-related factors that can impact the firm.reorganize the firm’s marketing department.Marketing research refers to:the science of using observable human behavior in order to identify and solve marketing problems.the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.the use of information technology to find objective solutions to a marketing problem.the process of systematically collecting and analyzing information in order to define a marketing problem.
There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.available resourcesthe financial investment neededthe competitionthe target audience and purposeWhich of the following conditions are necessary for marketing to occur?