eA research company obtains a sample for a focus group through organized groups

Ea research company obtains a sample for a focus

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e.A research company obtains a sample for a focus group through organized groups such as church groups, clubs, and schools. The organizations are paid for securing respondents; no individual is directly compensated. This technique is often used. It is convenient for the researchers because it often generates a group session where conversation will be lively. However, if the church groups, clubs, etc.
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are unrepresentative of the population, this technique should not be used. For example, a group having fewer working women than the population at large may not be representative. f.A researcher suggests replacing a consumer diary panel with a sample of customers who regularly shop at a supermarket that uses optical scanning equipment. The burden of recording purchases by humans will be replaced by computerized longitudinal data. There may be several flaws and biases resulting from a panel where shoppers are strictly single-store shoppers. Single-store shoppers may be less deal-prone than other shoppers, and they may be less prone to buy private label merchandise. g. A banner ad on a business-oriented website reads, “Are you a large company Sr. Executive? Qualified execs receive $50 for less than 10 minutes of time. Take the survey now!” Is this an appropriate way to select a sample of business executives? Business executives are a hard to reach population. This site clearly will not yield a probability sample. However, it may be a cost-effective way to conduct an Internet survey w Research Activity 2. ’NET Go to the U.S. Census Bureau’s home page at http:// . Profiles of every state are available (you may find the “Quick Facts” or “Population Finder” helpful) from this website. Find the data for Louisiana. Suppose a representative sample of the state of Louisiana is used to represent the current U.S. population. How well does Louisiana represent the United
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  • Spring '18
  • Anwar Y. Salimi

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