B price and delivery time are not key factors c

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b. price and delivery time are not key factors. c. digital delivery is an important factor. d. assortment and speed of delivery are the determinant sales factors. e. information about price is important. Answer: e Page(s): 555 LO: 3 AACSB: Analytic QD: Medium
Rationale: This category consists of highly standardized products and service for which information about price is important. Certain kinds of home improvement products, casual apparel, and toys make up this category. See Figure 21-3 in the textbook. 21-141 ONLINE CONSUMER PURCHASING BEHAVIOR COMPREHENSION Electronic booksellers like Amazon.com and barnesandnoble.com are likely to enjoy strong sales in the future because books as a product category
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21-142 ONLINE CONSUMER PURCHASING BEHAVIOR COMPREHENSION Which of the following product categories accounts for the largest proportion of total online consumer sales? Page(s): 555 LO: 3 AACSB: Analytic QD: Medium
Rationale: Clothing, footwear, and accessories represent the largest proportion of total online consumer sales at 17% in 2010. See Figure 21-3 in the textbook. 21-143 WHY CONSUMERS BUY ONLINE COMPREHENSION The six reasons why consumers shop and buy online are
21-144 WHY CONSUMERS BUY ONLINE COMPREHENSION Consumers can visit L. L. Bean’s website to scan and order from among thousands of displayed products without fighting traffic, finding a parking space, or standing in store checkout lines. This is an example of the first reason why consumers buy online, which is __________.

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