With a pricing strategy marketers set a low initial

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187. With a __________ pricing strategy, marketers set a low initial price for the introduction of a new product or service. A. market penetratio n B. bundling C. price fixing D. reference E. skimming 188. Mario is the first retailer in town to sell games for Sony's new PlayStation 3 machine. Mario wants to quickly capture as much of the market for the new games as possible. Mario will likely use a __________ pricing strategy. 189. When HP first introduced their Inkjet printers, consumers could only buy refill cartridges from HP. HP made significant profits from the sale of replacement cartridges. In this situation, HP logically used a __________ pricing strategy for their printers.
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190. The major objectives associated with a market penetration pricing strategy are to: 191. The __________ occurs when unit cost drops as the quantity sold increases. A. slotting allowance benefit B. price fixing return C. improvement value effect D. experience curve effect E. cumulative bundling benefit 192. Production of the De Lorean car, made famous in the film, "Back to the Future," never got above 25,000 units during its lifetime. Automobile industry analysts estimate that production of a car needs to reach around 300,000 units to achieve the __________, a decrease in unit cost as product volume increases.
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193. If a market penetration pricing strategy results in lower per-unit cost, competitors will be discouraged from entering the market because: 194. Price advertisements should never:
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