Samsung often uses different marketing techniques that help them to grow their

Samsung often uses different marketing techniques

This preview shows page 49 - 53 out of 60 pages.

Samsung having certain qualifications that makes them better than those companies. Samsung often uses different marketing techniques that help them to grow their company as well as trying to downsize the competition. One marketing tool that Samsung uses is offering Virtual reality deals to customers who are using Samsung cell phones. Many people are already Samsung cell phone customers, so Samsung uses this resource to advertise Virtual Reality products to people who are already familiar with the Samsung brand. This allows for easy advertising to a target market that is more likely to take a company and brand that they trust over a different VR console from an unfamiliar company. Samsung also employs an advertising campaign where they advertise in similar places to their competitors. Samsung will pay for advertisements on Facebook, which is important because Facebook owns the third largest Virtual Reality market after Facebook purchased the Oculus and made it into a larger brand. Another marketing tactic Samsung uses is allowing customers to test Virtual Reality products at large Samsung stores. At the Samsung store in New York, visitors are encouraged to try out and test Virtual Reality headsets in the store. There are more than enough headsets to allow everyone who walks into the store to be able to try out the new products, this gives Samsung a leg up on the competition who do not have major retail stores but instead sell their products online or through their one headquarters. 48
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Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business PART FINANCE & CONCLUDING ASSESSTMENT Financial Documents Income Statement Revenue 12/31/2016 12/31/2015 12/31/2014 Total Revenue 201,866,745,000 200,653,482,000 206,205,987,000 Cost of Revenue 120,277,715,000 123,482,118,000 128,278,800,000 Gross Profit 81,589,030,000 77,171,364,000 77,927,187,000 Operating Expenses (Income or Loss) 29,240,672,000 26,413,442,000 25,025,071,000 Incoming from Continuing Operation Total Other Income/Expenses Net 1,472,980,000 -452,447,000 2,849,963,000 Interest Expense -587,831,000 -776,511,000 -592,940,000 Income Tax Expense 7,987,560,000 6,900,851,000 4,480,676,000 Minority Interest 6,538,705,000 6,183,038,000 5,906,463,000 Net Income From Continuing Ops 22,726,092,000 19,060,144,000 23,394,358,000 Net Income 2,415,655,000 18,694,628,000 23,082,499,000 Balance Sheet Period Ending 12/31/2016 12/31/2015 12/31/2014 Current Assets Cash And Cash Equivalents 32,111,442,000 22,636,744,000 16,840,766,000 49
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Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business Inventory 18,353,503,000 18,811,794,000 17,317,504,000 Total Current Assets 141,429,704,000 124,814,725,000 115,146,026,000 Property Plant and Equipment 91,473,041,000 86,477,110,000 80,872,950,000 Intangible Assets 2,819,822,000 2,788,227,000 2,805,964,000 Total Assets 262,174,324,000 242,179,521,000 230,422,958,000 Current Liabilities Short / Long Term Debt 15,282,386,000 12,873,963,000 11,265,519,000 Total Current Liabilities 54,704,095,000 50,502,909,000 52,013,913,000 Long Term Debt 1,237,653,000 1,424,046,000 1,379,871,000 Total Liabilities 69,211,291,000 63,119,716,000 62,334,770,000 Stockholders' Equity Common Stock 897,514,000 897,514,000 897,514,000 Total Stockholder Equity 186,424,328,000 172,876,767,000 162,181,725,000 Net Tangible Assets 182,260,926,000 169,178,001,000 158,636,185,000 Cash Flow Period Ending 12/31/2016 12/31/2015 12/31/2014 Net income 22,415,655,000 18,694,628,000 23,082,499,000 Operating Activities, Cash Flows Provided By or Used In Depreciation 19,964,392,000 20,323,331,000 17,657,343,000 Adjustments To Next Income 5,437,977,000 5,118,308,000 -323,395,000 Changes In Liabilities 200,240,000 -1,871,175,000 -265,898,000 50
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Team Project_ Business Plan (Due 5/2/2018)ADMN 400, R04 TEAM 5 SAMSUNG GEAR VR Introduction to Business Changes In Inventories -2,830,602,000 -2,616,203,000 266,961,000 Total Cash Flow From Operating Activities 47,385,644,000 40,061,761,000 36,975,389,000 Investments -4,143,738,000 -153,707,000 -9,693,147,000 Capital Expenditures -24,142,973,000 -25,880,222,000 13,273,000 Total Cash Flows From Investing Activities -29,658,675,000 -27,167,787,000 -32,806,408,000 Total Cash Flows From Financing Activities -8,669,514,000 -6,573,509,000 -3,057,109,000 Change In Cash and Cash
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  • Fall '08
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  • Samsung Electronics, Samsung Group, Samsung Electronics Co., Samsung VR

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