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Buyers the buyers are the one that pays cash in

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1. BuyersThebuyersare the one that pays cash in exchange to your goods and services. For example, the influenced of the price or inthe bargaining strategy. The buyer has a strong and magnified bargaining power. The threat of its bargaining power will be less if thefollowing factors notice:a.There are several suppliers available in the market.b.The buyer has the potential for backward integration.c.The cost of switching the supplier cost is minimal.d.The product represents a high percentage of the buyer’s cost.e.The buyer purchases large portions of the seller’s product or services.2. Potential New Entrants
A new entrant isdefined asthe one who enters something. For example, the level of capital requirements, if the businessrequires huge capital, new entrants should decline to join the business. This gives a threat to the business. This can be notice if there isthe presence of the following factors:
3.Rivalry among Existing FirmsRivalryis a state or situation in which people or groups are competing with each other. For example it depends on theMarketing strategy of your competitor, like giving freebies and special offers. The intensity of rivalry among existing firms ischaracterized to the following factors:
4.Substitute ProductsSubstitutemeansanything that takes the place or function of another. For example, the consumers decide to use margarine as asubstitute for butter. In case the price of butter increases, preferably the consumer will gradually switch to margarine.A substitute product can give a big threat in the industry environment if the following factors are notice:

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Term
Spring
Professor
Pam
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