You are required to use the project report template

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± You are required to use the project report template, appendices and follow the of table contents to plan market research and plan direct marketing activities of this organisation. You are to follow the exact layout of the template and complete all the sections of the template. ± The templates attached include table of contents and project report with the instructions on each task requirements. ± All sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. ± Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc. ± A marking criteria table (to be completed by the assessor) is also attached for your reference to get idea on the weights for each requirements of the plan. ± Submit a hard copy on the due date. PROJECT REPORT Part I: Plan Market Research For Roxy (25 marks) 1. Identify Market Research Needs: Consult with your marketing manager and identify two contributions of market research to Roxy. (2 marks) Contributions of market research to Roxy: a. Forecasting
b. Accurate strategies for target market
2. Define Market Research Objectives: Draft one suitable research objective for Roxy and undertake preliminary scoping. List two scopes. (3 marks) Marketing Research - Assessment Task 2 v3 Last updated on 11/06/2019 Page 6
T-1.8.1_v3 Research objective for Roxy: The market research objective that may be suitable for the organisation involves the increasing of sales and customer retention of the target audience of Roxy. The main benefits to this market research objective include a profit increase for the organisation and also customer retention and loyalty and finally recognition of the brand among the target audience. Scopes of market research: a. Sales Pattern of Target Audience b. Psychographic characteristics of Target Audience Consult with your marketing manager on research objective to ensure relevant and useful information is gathered. Have the research objective and scopes of market research approved by the marketing manager. Research objective and scopes are approved (For trainer only) : Yes No. Details for revisions below Marketing Manager signature over date of consultation 3. Define Data Gathering Approaches: Identify and evaluate suitable gathering methods.

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