Ronaldo now has to a differentiate his product line b

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Ronaldo now has to: A. differentiate his product line. B. consider future customer loyalty. C. create a perceptual map. D. select a target market. E. divide geographic segments into lifestyle groups. After setting objectives, forming segments, and Evaluate Segment Attractiveness, the next step of the STP process is to select one or more target markets. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Articulate the difference among targeting strategies: undifferentiated; differentiated; concentrated; or micromarketing. Topic: Select Target Market 90. (p. 169) When selecting a target market, firms should attempt to: Firms will usually find the most success if they choose attractive segments whose needs match the firm's competencies. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-04 Articulate the difference among targeting strategies: undifferentiated; differentiated; concentrated; or micromarketing. Topic: Select Target Market 91. (p. 173) __________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings. A. Proces
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sing B. Perceptualizing C. Positioning D. Proportioning E. Prospecting This is the definition of positioning, the final step in the STP process. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 92. (p. 175) Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is __________ his business relative to his competition. A. segme nting B. packaging C. positioning D. pricing E. targeting Donald is positioning his business relative to the competition by focusing on his investment in the local neighborhood and his years of experience serving local customers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 93. (p. 174-175) Regina wants to position her financial services company. Regina can position her services
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