AttractionsAttractions first or hotels?
Concentration of quality attractionsLonger the stay benefits the community
Attraction Characteristics
Quality, authenticity, uniqueness,
drawing power, and activity options
Attraction Packaging
High quality
Guiding value of tourism development
Pleasing and clean appearance
Smooth, customer driven operations
and procedures
Authenticity
Allowing the distinctive regional flavor
of a community shine producing
“true sense of
place”
Some communities have competitive
advantage than others
Attraction Packaging
Uniqueness
Sets your community apart form the competition
The challenge is to choose one dominant attraction
mix represents the town’s uniqueness
Drawing power
Measured by volume from specific distance and return
of business
•
Local community, county, state, national, international
Variables: population centers, ease of access,
attractions, promotional campaigns
Attraction Packaging
Activity options
Concentrate on buildings, sites, facilities
Activities give visitors things to do
•
In the hotel, resort asking information center what to
do around here (ex: turtle bay resort)
Classification of Attractions
Sorting
Attractions based on quality, authenticity,
uniqueness, drawing power, and activity
options
Primary and Secondary attractions
Determine choices for future
marketing efforts
Attractions Packaging
Due to limited vacation time
Concentrate developing a network of
attractions together
Increases drawing power of tourists
i.e., Disney World
Community attractions package is the sum
of all attractions including
The relationship of attractions to each other (positive,
neutral, negative)
Market consideration (traveler spending potential,
compatibility)
Community image opportunities (identity, theme)
