Attractions Attractions first or hotels Concentration of quality attractions

Attractions attractions first or hotels concentration

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AttractionsAttractions first or hotels? Concentration of quality attractionsLonger the stay benefits the community
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Attraction Characteristics Quality, authenticity, uniqueness, drawing power, and activity options
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Attraction Packaging High quality Guiding value of tourism development Pleasing and clean appearance Smooth, customer driven operations and procedures Authenticity Allowing the distinctive regional flavor of a community shine producing “true sense of place” Some communities have competitive advantage than others
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Attraction Packaging Uniqueness Sets your community apart form the competition The challenge is to choose one dominant attraction mix represents the town’s uniqueness Drawing power Measured by volume from specific distance and return of business Local community, county, state, national, international Variables: population centers, ease of access, attractions, promotional campaigns
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Attraction Packaging Activity options Concentrate on buildings, sites, facilities Activities give visitors things to do In the hotel, resort asking information center what to do around here (ex: turtle bay resort)
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Classification of Attractions Sorting Attractions based on quality, authenticity, uniqueness, drawing power, and activity options Primary and Secondary attractions Determine choices for future marketing efforts
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Attractions Packaging Due to limited vacation time Concentrate developing a network of attractions together Increases drawing power of tourists i.e., Disney World Community attractions package is the sum of all attractions including The relationship of attractions to each other (positive, neutral, negative) Market consideration (traveler spending potential, compatibility) Community image opportunities (identity, theme)
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