2 gillette mainly focuses on one demographic which is

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2.) Gillette mainly focuses on one demographic which is the male consumer. They develop and manufacture several products for the men, but have not ventured into the female product line. As
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the females make up the larger portion of consumer demand and the company should look into venturing towards female products. Also, with the development of razor clubs becoming the new trend in the market, Gillette needs to determine if they should capitalize in this market to remain a force in the industry. 3.) Gillette remains a leader in the razor industry, as well as making record profits in the sister companies that they have acquired over the years. They have also done very well for their brand name in other countries. With the push of online distribution weighing heavily on the industry, Gillette needs to strategically market their product to reach these consumers. They should either move into the online consumer based business or divert these consumers back into the stores to buy their products. Gillette is considered a super brand in the razor industry. Gillette has been able to introduce new technology and product lines into the industry with price matches each time, leading consumers to believe in the product and the company. 4.) The need to address online sales is a major issue for a company that is not in that business. They need to market their product so that the consumer will continue to go into stores to buy. With the way society is today with the quick and easy online purchasing, we have already seen several large companies go under. Case in point Toys R Us is going out of business because they were not able to compete against online companies like Amazon. Ensuring the product stays up to date, and high quality Gillette has remained a leading blade manufacturer and needs to play up on this marketing strategy.
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