Dunkin donuts industry analysis to stay ahead of the

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Dunkin’ Donuts’ Industry Analysis To stay ahead of the competition, Dunkin’ Donuts aims to become the leading provider of a wide range of delicious beverages and baked products around the kingdom. It offers a convenient, relaxed, friendly environment that ensures the highest level of quality products and best value for money. The company provides its customers with elegant service and an unforgettable experience to meet their expectations in every single visit. Dunkin’ Donuts competes with various brands operating in the food service industry. Starbucks, a chain coffee shop, has been one of the major competitors worldwide, controlling a bigger part of the market in the region (Hachemi, 2011). Dunkin’ Donuts also faces competition from McDonald's, as well as snack bakers like Krispy Kreme, Dairy Queen, and Tim Horton's. Moreover, Dunkin’ Donuts competes with other small coffee and donut brands in a different locality. However, its main threats in KSA are Starbucks, which offers premium coffee products and McDonald’s, which provides fast-food services. As the Saudi fast-food market continues to grow significantly, the market competition is between local restaurants and globally recognised food chains and brands. During the recent global economic downturn, Dunkin’ Donuts has benefited from its lower prices as consumers prefer to seek cheaper alternatives. Consumers of both coffee and donuts include people of all age and gender, keeping demand for Dunkin’ Donuts products high. Moreover, the cultural loyalty between Dunkin’ Donuts and Starbucks coffee contributes towards the success of the respective companies. Currently, Dunkin’ Donuts controls a market share of nearly $31.37 billion, which is $2.9 billion and $10.2 billion more than Starbucks and McDonald’s respectively (Ticker, 2015). DUNKIN’ DONUTS INTEGRITY-RELATED PRACTICES Dunkin’ Donuts Anti-Corruption Policy In general, corruption refers to the dishonest act of giving and receiving money or other goods with the purpose of obtaining a favour (Fisman, 2017).
14 15 Soliciting for money or gifts is always aimed at influencing a decision or course of an action. The company has adopted various anti-corruption practices, including a periodic audit of accounting records, reporting, and ensuring compliance with local and global anti-corruption regulations. Moreover, DD obtains its business through fair processes which involve legal tendering and penalises its staff or suppliers for being engaged in acts of corruption. Additionally, the management is committed to ensuring that all business operations follow effective standards and controls and are pursued in good faith. The primary drivers for the application of the anti- corruption practice include the rule of law in different countries and protection of the brand’s reputation. As part of its core values, DD promises to practice integrity, transparency, and fairness when conducting business in any part of the world. Therefore, the anti- corruption practices guide the company to maintain its values and establish genuine relationships with its stakeholders. The company’s global anti-

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