Opportunities for a concentrate d targeting b

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opportunities for: A. concentrate d targeting. B. geographic segmentation. C. benefit segmentation. D. psychographic segmentation. E. demographic segmentation. Climate and weather are two factors that create geographic differences and, thus, opportunities to segment a market by geographic region. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 35. (p. 159) NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of
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__________ segmentation. A. geogra phic B. psychographic C. demographic D. benefits E. behavioral Gender is a demographic factor. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 36. (p. 159-160) __________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. A. Geogr aphic B. Psychographic C. Behavioral D. Benefits E. Demographic Demographic segmentation tends to be easy to define because demographic factors are widely collected and so tend to be readily available. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 37. (p. 159) Beer marketers know that high school educated, working class males from the ages of 25 to 40 make up an attractive market for their products. This is a __________ segment of the beer market. A. demogr aphic B. psychographic C. behavioral
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D. benefits E. geographic Age, education, social class, and gender are demographic variables. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 38. (p. 159) Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in __________ segmentation. A. demogr aphic B. psychographic C. behavioral D. benefits E. geographic Gender is a demographic variable. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-02 Outline the different methods of segmenting a market. Topic: Segmentation Methods 39. (p. 159) Demographic segmentation is segmentation
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  • Fall '12
  • Chris
  • Marketing, printing company

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