Assignment 2 Guide A research report communicates the result of a study to

Assignment 2 guide a research report communicates the

This preview shows page 2 - 4 out of 5 pages.

Assignment 2 - GuideA research report communicates the result of a study to clients. Suppose that you have been commissioned by Australian Made Campaign Limited(AMCL), a not-for-profit organisation that aims to promote products manufactured or grown in Australia, to draft a brief research report based on the questionnaire and data of Australian Made survey(henceforth, “the Australian made survey” and “the Australian Made data.” Both files are available on Moodle). The notes below give you detailed instruction on the assignment. 1. Definition of the research problem(a). Define the market research problem (MRP) . Ask yourself the following questions: what information has been collected from the target population? What are the variables that are measured? How can Australian Made make use of the information to improve their decision-making? (b). provide a brief justification for your MRP Provide a brief explanation on how this research can help your client (i.e., why it is important to understand the particular customer attitude or behaviour in this context). This should be consistent with section 3 below where you discuss the managerial implication of your findings. 2. Research approach and hypothesesCome up with at least 5 comparative or relational research questions (RQ). Note that need to develop your own original RQs (i.e., you cannot use the RQs shown in the tutorial slides). Collectively, your RQs should cover ALL the components of your marketing research problem proposed in the previous section. Note that because these RQs need to be “answerable” by the Australian made dataset,they have to involve (and only involve) variables measured in the Australian made survey. This requires you to be very familiar with each question in the questionnaire. For each research question, Clearly identify which component the RQ corresponds to. you
Image of page 2
3
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 5 pages?

  • Two '16
  • Null hypothesis, Australian Made Campaign Limited

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture