Content Marketing_Workbook_v2.0 PT1.pdf

Common platforms to source freelancers are f upwork

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required. Common platforms to source freelancers are: f Upwork – f Freelancer – f Outsourcely – Hiring the best resources will play a key role in the success of a content marketing strategy! Organisations should treat the hiring of freelancers and/ or agencies like a job interview – with considerable research, consideration and care. While it may be attractive to hire a very cheap offshore resource, the old
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117 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 adage applies here: “you get what you pay for”. Below are some useful blog articles from Upwork on how to select the best freelancer: f 9 Interview Questions to Find the Perfect Freelancer Online f Choosing the Best Freelancer for Your Project Implementation Plan Template Below, we will look at the implementation plan for The implementation plan below shows a sample list of tasks required to create the content. Each task is allocated to a team member who is responsible for starting on the task by the start date and completing it by the due date. The lead time – the total time required to create the content – can be weeks, or potentially months. Developing an implementation plan ensures that you set clear expectations and can closely monitor progress.
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118 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 Xero Content Marketing Implementation Plan Content Strategy Tasks Required Task Owner Start Date Due Date Xero customer testimonial videos Write video brief Social Media Manager 1st Sep 5th Sep Source five Xero customer stories Social Media Manager 1st Sep 11th Sep Recruit and select video director/ producer Social Media Manager 6th Sep 11th Sep Film five Xero customer testimonials Video Producer Social Media Manager 12th Sep 23th Sep Post-production editing Video Producer 24th Sep 3rd Oct Review videos and provide feedback Social Media Manager Marketing Manager 25th Sep & 1st Oct 25th Sep & 1st Oct Final approval for video Marketing Manager 4th Oct 4th Oct Schedule uploads and social media posts Social Media Manager 5th Oct 5th Oct
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119 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 Activity 3.9 Content Marketing Implementation Plan The following activity is based on your chosen organisation. Complete the Implementation Plan template. Who are the key resources required to implement your content marketing strategy? Which tasks will be outsourced?
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120 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 Content Strategy Tasks Required Task Owner Start Date Due Date
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121 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 3.10 Setting Key Perforance Indicators “What gets measured, gets managed” – Peter Drucker Creating and distributing content can be one of the most effective ways to promote your business, and to build brand loyalty with your customers. It
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