December 2, 2016NintendoStrengthWeaknessLow upfront costWorld cultural iconSuccess with past gamingmodelsUniqueness of hardwaresConsole power weaknessLimited selection of softwarePerceived as a kids toyOpportunitiesThreatsFirst to introduce motiontechnologyAvailabilityVariety of multiple gamingplatformsOther game manufacturer couldeasily mimic and upgrade itstechnologyDisruptive innovationSocial media gamingLoss of customer due tosophisticated game selectionSlow to adopt an online modelfor downloadable content Porter’s 5 forces analysisThreat of New Entrants: (None)10
IE166 (Strategic Planning and Management)Section – A1, 2nd Quarter SY 2016-2017Domingo, Paulo J., Samaniego, Shiela Marie A., San Jose, Matthew Vince S.December 2, 2016NintendoMicrosoft as one of the leading companies in the industry of softwaredevelopment. The technical knowledge in the industry because of globaloperations where cost advantages can be coming from.Bargaining Power of Buyers: (HIGH)There are lots of similar products to choose from that id offered by its competitorsBargaining Power of Suppliers: (HIGH)Microsoft is one of the key players in the industry, which makes it one of thelargest volume consumer on suppliers. Switching suppliers force will be low.Threat of Substitutes: (HIGH)Gaming consoles are what they are, though phones can give a customer agaming experience it won’t be the same satisfaction that a customer will attainwhile playing in a game machine or console.Conclusion and RecommendationThe console gaming industry matures and is entering the decline phase. Consolemanufacturers are facing stiff competition from tablet, smartphone and social mediatechnology. Casual and mobile gamers are on the rise. In order to compete and sustainin the long term, Nintendo must evolve according to the technology and social trends.Its strengths lies in its popular game franchise. To compete effectively, Nintendo must11
IE166 (Strategic Planning and Management)Section – A1, 2nd Quarter SY 2016-2017Domingo, Paulo J., Samaniego, Shiela Marie A., San Jose, Matthew Vince S.December 2, 2016Nintendospread its brand awareness through its franchise and create games that appeal thecasual gamers market.Key success factors:Nintendo have a big share over casual and mobile gamers marketMore affordable than its competitorsWell known for its gamesReference:12
- Summer '19
- Nintendo, Shiela Marie A.