The leading contender seemed to be BMW but their final offer of 340m was outbid

The leading contender seemed to be bmw but their

This preview shows page 25 - 30 out of 62 pages.

The leading contender seemed to be BMW but their final offer of £340m was outbid by Volkswagen Group, who offered £430m. As part of the deal, Volkswagen Group acquired the historic Crewe factory, plus the rights to the "Spirit of Ecstasy" mascot and the shape of the radiator grille. However, the Rolls-Royce brand name and logo were controlled by aero-engine maker Rolls-Royce plc, and not Rolls-Royce Motors. The aero-engine maker decided to license the Rolls-Royce name and logo to BMW and not to Volkswagen, largely because the aero-engine maker had recently shared joint business ventures with BMW. BMW paid £40m to license the Rolls-Royce name and "RR" logo. Volkswagen Group had the rights to the mascot and grille but lacked rights to the Rolls-Royce name in order to build the cars, likewise BMW had the name but lacked rights to the grille and mascot. After negotiations, BMW and Volkswagen Group arrived at a solution. From 1998 to 2002, BMW would continue to supply engines for the cars
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and would allow Volkswagen use of the Rolls-Royce name and logo. On 1 January 2003, only BMW would be able to name cars "Rolls-Royce", and Volkswagen Group's former Rolls-Royce/Bentley division would build only cars called "Bentley". Rolls Royce Motor Cars Limited Country – United Kingdom Headquarters – Goodwood, England, United Kingdom Year – 1998 CEO (2016) – Torsten Muller- Otvos Chairman (2016) – Peter Schwarzenbauer Number of Employees (2014) – 1300 Products-
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Phantom Ghost Dawn Wraith Concept Vehicles Rolls-Royce 100EX Rolls-Royce 101EX Rolls-Royce Hyperion Rolls-Royce Mini Rolls-Royce 200EX (aka″RR04″) Rolls-Royce 102EX Roll-Royce 103EX It is a wholly owned subsidiary of BMW established in 1998 after BMW was licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. Rolls Royce Motors Fate - Acquired by Vickers, then sold to Volkswagen Successor - Rolls Royce Motor Cars Limited Year - 1973 Defunct – 1998 Rolls-Royce Motors was created in 1973 during the de-merger of the Rolls-Royce car business from the nationalised Rolls-Royce Limited.
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Volkswagen Group Or Volkswagen Aktiengesellschaft(AG) Country – Germany Headquarters – Wolfsburg, Lower Saxony, Germany Year – 1937 Founder - The National Socialist Deutsche Arbeitsfront (German Labour Front) President (Supervisory Board) 2016 – Hans Dieter Potsch President (Board of Management) 2016 – Matthias Muller Number of Employees – 610,276 Primary Listing – Frankfurt Stock Exchange Sells Cars under Brands- Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, Volkswagen, Ducati, Neoplan, MAN, Scania Subsidiaries – Audi AG, Audi Group and Audi marque – 1965 - 99.55% ownership Automobili Lamborghini S.p.A. and Lamborghini marque – 1998 – 100% ownership
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Bentley Motors Ltd including the Bentley marque – 1998 – 100% ownership Bugatti Automobiles S.A.S. and the Bugatti marque – 1998 - 100% ownership Dr. Ing. h.c. F. Porsche AG, and the Porsche marque: Volkswagen AG purchased 49.9% of the shares in Porsche Zwischenholding GmbH (the
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