Select appropriate marketing activities 21 the

2. Select Appropriate Marketing Activities
2.1 The Company`s Overall International Marketing Plan and Strategy
2.3 The International Target Market
According to a recent study, the number of foreigners visiting Brazil in order to get in touch with the
environment and try new sport adventures increased by 3% in a year, rising from 12.8% in 2014 to 15.7% in 2015.

Marketing Activities for the Target Market
● Advertisements
● Media Announcements
● Web pages
● Merchandising
● Tourism Events
● Public Relations
Two most appropriate marketing activities
Advertisements (Estimated Value $ 3,500)
● Banner Online - institutional site will be created flash site for home. Can be toggled with the campaign that is
sparkling in the air.
● Folder exclusive brand: There will be a mini folder (approximately 8x11cm) unique to publicize the product.
● Promotional Email Marketing: Is created promotional marketing e-mail about the product.

● Spot (recorded on the radio) + Merchandising: will 30'' spot created for airing on Australian radio. Day 12/08
will be held merchandising action with live announcers at will send a bottle for each speaker.
Public Relations (Estimated Value $ 500)
● Newsletter online: This will create a unique online newsletter addressing the issue Sparkling. Their
harmonies, consumption, unlike him to sparkle.
● E-mail marketing for sales representatives: will create e-mail marketing on the product to be released to
the business representatives.
Social, Cultural and Ethical requirements