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2. Select Appropriate Marketing Activities 2.1 The Company`s Overall International Marketing Plan and Strategy 2.3 The International Target Market According to a recent study, the number of foreigners visiting Brazil in order to get in touch with theenvironment and try new sport adventures increased by 3% in a year, rising from 12.8% in 2014 to 15.7% in 2015.
Marketing Activities for the Target Market ●Advertisements ●Media Announcements ●Web pages ●Merchandising ●Tourism Events ●Public Relations Two most appropriate marketing activities Advertisements (Estimated Value $ 3,500) ●Banner Online - institutional site will be created flash site for home. Can be toggled with the campaign that issparkling in the air. ●Folder exclusive brand: There will be a mini folder (approximately 8x11cm) unique to publicize the product. ●Promotional Email Marketing: Is created promotional marketing e-mail about the product.
●Spot (recorded on the radio) + Merchandising: will 30'' spot created for airing on Australian radio. Day 12/08willbeheldmerchandisingactionwithliveannouncersatwillsendabottleforeachspeaker.Public Relations (Estimated Value $ 500) ●Newsletter online: This will create a unique online newsletter addressing the issue Sparkling. Theirharmonies, consumption, unlike him to sparkle. ●E-mail marketing for sales representatives: will create e-mail marketing on the product to be released tothe business representatives. Social, Cultural and Ethical requirements