Customer experience is the delivery of the company promise to the customers At

Customer experience is the delivery of the company

This preview shows page 81 - 84 out of 165 pages.

Customer experience is the delivery of the company promise to the customers. At these points
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Customer Centricity and Innovation in Automotive Sales 82 when the company carries out interaction with the customers, there are different expectations that customers have of the goods from a company (Constantinides, 2014). Therefore, when there are interactions, the promises and expectations should be met to ensure a sustainable customer experience. Notably, feedback from the customers enhances the assessment of the customer experience. There are different relationships within the cycle of a company. The relationships within the company are both internal and external. The internal relationships are those between the management and the employees, while, external relationships include the company and the suppliers. These two important factions ensure the customer experience is well administered at any point to interact with the customers. To attract the customers to carry out business with the company, the management and various stakeholders should encourage the positive relationship of the companies (Gossieaux & Moran, 2010). Moreover, the companies should develop a transactional model of handling their services and better avenues of creating and administering values to the consumers. Therefore, through the actions of the consumers and the organization, customer experience is achieved. Customer expectations with a population should be taken into consideration. The expected value creation for customers drives them to adopting a product from specific companies; therefore, ameliorating the expectations enhances the creation of better experience for the customers. In the satisfaction of the expectations of the customer, an entity deserves to have the right model of carrying out value addition (Hearn, Foth & Gray, 2009). The quality of the products that the customers purchase should be well inculcated into profitable relationships when purchased. Therefore, the use of the customers’ expectations to derive experience is an efficient model to address the systems in place for better organizational profitability.
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Customer Centricity and Innovation in Automotive Sales 83 Once the desire of a consumer is properly fulfilled, the company will develop a framework, which will enhance the creation of better services for the company. Through these models, there are different approaches made towards the inclusion of the customer feedback into the creation of future services. Costumer strategies also enhance the satisfaction of customers. When a customer sees a product as const effective and of great value, the company has the right experience. The best quality that comes with a good pricing model encourages the purchase of the products by a wider group of consumers (Hearn, Foth & Gray, 2009). Therefore, the protocol of carrying out business stipulate that there should be better ways of enacting the processes, which are entailed in the value addition framework. The manner, which organization delivers their quality affects the overall need for the same product the next time.
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