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Coca cola is less sweet or less carbonated in certain

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118)Coca-Cola is less sweet or less carbonated in certain countries. This is known as standardized globalmarketing.118)_____119)Finnish cell phone maker Nokia customized its cell phones for the Asian market by raising the ringvolume so phones could be heard on crowded streets.This is an example of product invention.119)_____120)
As an example of straight product extension, Coca Cola calls its American low-calorie beverage Diet Cokeby the name of Light in many foreign markets.120)_____121)The whole-channel view recognizes that to compete internationally a company must effectively designand manage a standardized global marketing plan.121)_____122)To overcome price escalation, when selling to less-affluent consumers in developing countries, companiesmake simpler or smaller versions of their products that can be sold at lower prices.122)_____123)The Internet is making global price difference more obvious, forcing companies toward morestandardized international pricing.123)_____124)If a firm moves into joint ventures and direct investments, it will eventually need to create internationaldivisions or subsidiaries.124)_____125)International divisions can be organized as geographical organizations, world product groups, or nationalgroups.125)_____SHORT ANSWER.Write the word or phrase that best completes each statement or answers thequestion.126)Companies that go global confront several major risks. Describe three of these risks.126)____________
127)Compare and contrast atarifand aquota.127)____________128)Briefly explain why economic communities are formed.128)____________129)Briefly explain why the European Union could be considered a threat to North American marketers thatwant to do business in Europe.129)____________130)Why is it unlikely that the EU will ever go against 2000 years of tradition and become the “United Statesof Europe?"130)____________131)How do industrial economies differ from industrializing economies?131)____________132)Why must companies consider a country’s monetary regulations?132)____________133)Explain why some critics worry that American multinationals are causing countries around the globe tolose their individual identities, giving two examples of the "Americanizing" of the world's cultures.133)____________
134)Many studies reveal that instead of "Americanizing" the world's cultures, the cultural exchange betweenAmerica and other countries goes two ways. Give two examples of how America has been influencedculturally by foreign products or services.134)____________

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