shopping seasons such as Chinese New Year or Hari Raya could develop new life tothe sales performance of Wii and extend its tenure at the stage of maturity. 5.Discuss the potential threats to Wii’s future success. What will help Nintendo avoid apremature decline for the Wii?Nintendo survives if the product of Nintendo Wii remains in the competition. Wii islacking of technological touch which made it an emerging product. However, thegamers desire for new technology and new entertaining materials and in the sametime, Wii is lacking of these materials that can captivate the games and consumers. As
Marketing Group Members: Eugenia Eugene Chong; Chin Wan Xin; Colen Edry Chin; Jane Eyre Anak Jandoly; Muhammad Ainur Fikri; Nurul Atikah Saharani; Sharen Wong Min Huii; Vanessa Low XinErna new product, Nintendo Wii is the centerpiece for the gamers but due to the lack oftechnology, it can be threat for the Nintendo. In addition, Nintendo needs to have itsown facilities of research and development in order to develop and redesign theproduct. In this case, research and development will help Nintendo to develop newitems to make sure they survive in the future market. Nintendo also compete withother rival company such as Microsoft, Sony and other upcoming companies.Therefore, Nintendo need to be particularly prepared in order to survive from thethreats and also develop new ideas to penetrate the market.