Shopping seasons such as chinese new year or hari

shopping seasons such as Chinese New Year or Hari Raya could develop new life to
the sales performance of Wii and extend its tenure at the stage of maturity.
5. Discuss the potential threats to Wii’s future success. What will help Nintendo avoid a
premature decline for the Wii?
Nintendo survives if the product of Nintendo Wii remains in the competition. Wii is
lacking of technological touch which made it an emerging product. However, the
gamers desire for new technology and new entertaining materials and in the same
time, Wii is lacking of these materials that can captivate the games and consumers. As

Marketing Group Members:
Eugenia Eugene Chong; Chin Wan Xin; Colen Edry Chin; Jane Eyre Anak Jandoly;
Muhammad Ainur Fikri; Nurul Atikah Saharani; Sharen Wong Min Huii; Vanessa Low Xin
Ern
a new product, Nintendo Wii is the centerpiece for the gamers but due to the lack of
technology, it can be threat for the Nintendo. In addition, Nintendo needs to have its
own facilities of research and development in order to develop and redesign the
product. In this case, research and development will help Nintendo to develop new
items to make sure they survive in the future market. Nintendo also compete with
other rival company such as Microsoft, Sony and other upcoming companies.
Therefore, Nintendo need to be particularly prepared in order to survive from the
threats and also develop new ideas to penetrate the market.