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2.4Company Logo & MottoLOGOMOTTO“The Power, it’s in your hands”Celcom aspire to become the Most Inspiring Digital Organisation by consistentlyproviding the best customer experience in all aspects, through innovative products andservices, customer touchpoints, and optimisation of its network. People are a priority in drivingoptimum performance, which is illustrated by our unceasing contribution to inclusive nationbuilding, ensuring that no one is left behind. Since celcom were established in 1988, Celcomhas been bridging communications and is advancing towards integrated multi-access,multimedia services and IoT solutions, in line with evolving technologies and consumerexpectations in Malaysia. Leading them to the forefront is our parent company, Axiata GroupBerhad, a regional champion serving 350 million customers across 11 countries.6
3.0 FINDING AND DISCUSSION3.1Management Function AnalysisThe simple definition of management is “the art of getting things done through people.” Amore detailed definitions is that management is the process of establishing an organizationalmission that is appropriate for the competitive environment, designing a strategy to achieve thatmission, then administering and coordinating resources so that the mission will beaccomplished in an effective and efficient way.The process of management involve four primary functions; planning, organizing,leading and controlling. Planning is a process consisting of several steps. The process beginswith environmental scanningwhich simply means that planners must be aware of the criticalcontingencies facing their organization in terms of economic conditions, their competitors, andtheir customers. Planners must then attempt to forecast future conditions. These forecasts formthe basis for planning. Organizing is the function of management that involves developing anorganizational structure and allocating human resources to ensure the accomplishment ofobjectives. The structure of the organization is the framework within which effort is coordinated.The structure is usually represented by an organization chart, which provides a graphicrepresentation of the chain of command within an organization. Decisions made about thestructure of an organization are generally referred to as organizational designdecisions. Leadingmeans that managers must guide and motivate employees in ways that will lead to effective andefficient accomplishment. Controlling involves ensuring that performance does not deviate fromstandards. Controlling consists of three steps, which include establishing performancestandards, comparing actual performance against standards, and taking corrective action whennecessary. Performance standards are often stated in monetary terms such as revenue, costs,or profits but may also be stated in other terms, such as units produced, number of defectiveproducts, or levels of quality or customer service.