MAR 3326 Syllabus 2013 Sumer C

Apply creative thinking techniques to create an

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Apply creative thinking techniques to create an original and relevant magazine ad that aligns with the campaign problem, campaign goals, and a truncated creative brief as assessed by performance on the “Creative Ad Exercise found in Learning Unit 2: Message Strategy and Creative Component. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment: 30 points) 3. Integrate executional elements in developing message strategy, develop a creative brief, identify and summarize the true relationship between a brand and its customers in a blueprint statement as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 4. Use creative thinking techniques to come up the creative concept for all advertisements and commercials in the campaign as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 5. Use copywriting principles and fundamentals of technical execution to design a radio script, a magazine advertisement, and a storyboard for a YouTube viral video as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 5
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(Items 3, 4, and 5 listed above combine to form Phase III: Message Strategy and Creative Component of the Campaign Assignment that can be undertaken individually or collaboratively by a team of only two students. The assignments are collectively worth 60 points) Learning Unit 4 Module: Media Plan Upon successful completion of “Learning Unit 4: Media Plan” you will be able to: 1. Use fundamental media tactics to develop selected components of rudimentary media plan as assessed by performance on the Campaign Assignment: Phase IV: Media Plan. See the menu item “Due Dates” for the date and time deadline (Graded individual or collaborative team assignment of only 2 members worth 60 points) Finding Assignments and Exercises See Exhibit 1 to identify the Blackboard Location for Assignments and Exercises. Exhibit 1: Blackboard Locations for Assignments and Exercises Module/Learning Unit Assignments and Exercises Orientation—Start Here Agency Discussion Board Article Wiki Orientation Quiz Learning Unit 1: Situation Analysis Campaign Quiz Macro Discussion Board Campaign Assignment—Phase I: Situation Analysis Learning Unit 2: Strategic Campaign Planning Desired Effects Exercise Broad goals Exercise Campaign Assignment—Phase II: Strategic Campaign Planning Learning Unit 3: Message Strategy and Creative Component Copywriting Exercise Creative Ad Exercise Campaign Assignment—Phase III: Message Strategy and Creative Component Learning Unit 4: Media Plan Campaign Assignment—Phase IV: Media Plan Grading Rubrics Grading rubrics are found either within the Blackboard assignment/exercise or toward the end of each phase of the Campaign Assignment.
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