MAR 3326 Syllabus 2013 Sumer C

Graded individual assignment worth 20 points 3

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(Graded individual assignment worth 20 points) 3. Develop a SWOT Diagram, state the campaign problem, justify a campaign, select and profile a target market, set campaign goals, and specify desired effects as assessed by performance on the Campaign Assignment Phase II: Strategic Campaign Planning found in Learning Unit 2: Strategic Campaign Planning. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only two members assignment assessment: 60 points) Learning Unit 3: Message Strategy and Creative Component Upon successful completion of “Learning Unit 3: Message Strategy and Creative Component” you will be able to: 1. Apply copywriting principles in developing, editing, and refining display copy and body copy for a print advertisement as assessed by performance on the “Copywriting Exercise found in Learning Unit 3: Message Strategy and Creative Component. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment assessment: 20 points) 2. Apply creative thinking techniques to create an original and relevant magazine ad that aligns with the campaign problem, campaign goals, and a truncated creative brief as assessed by performance on the “Creative Ad Exercise found in Learning Unit 2: Message Strategy and Creative Component. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment: 30 points) 3. Integrate executional elements in developing message strategy, develop a creative brief, identify and summarize the true relationship between a brand and its customers in a blueprint statement as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 4. Use creative thinking techniques to come up the creative concept for all advertisements and commercials in the campaign as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 5. Use copywriting principles and fundamentals of technical execution to design a radio script, a magazine advertisement, and a storyboard for a YouTube viral video as assessed by performance on the Campaign Assignment: Phase III: Message Strategy and Creative Component . See the menu item “Due Dates” for the date and time deadline. 5
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(Items 3, 4, and 5 listed above combine to form Phase III: Message Strategy and Creative Component of the Campaign Assignment that can be undertaken individually or collaboratively by a team of only two students. The assignments are collectively worth 60 points) Learning Unit 4 Module: Media Plan Upon successful completion of “Learning Unit 4: Media Plan” you will be able to: 1. Use fundamental media tactics to develop selected components of rudimentary media plan as assessed by performance on the Campaign Assignment: Phase IV:
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Graded individual assignment worth 20 points 3 Develop a...

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