Personal Brands in SMM_Workbook_v1.1.pdf

Methods of initiating engagement justin trudeau has a

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Methods of Initiating Engagement Justin Trudeau has a humourous and often satirical online voice, encouraging jovial interactions on his social media. He also provides his followers with behind-the-scenes glimpses into his family life. As Katie Jeane assesses: “From tweets commemorating his late father’s birthday to celebrating his son›s eighth,
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66 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 he routed back to that emotional play and positioned himself as caring father, husband, and son.” His moderators are quick to engage with online followers, not just posting content but also listening to feedback. Due to Canada’s bilingual culture, the team also posts in French and English, which his profile summary emphasises: “23rd Prime Minister of Canada • 23e premier ministre du Canada. Online Community Guidelines: lpc.ca/a17v. Lignes directrices pour la communauté virtuelle: lpc.ca/a17w.” He has over 4 million Facebook followers, 1.91 million Twitter followers, and 585k Instagram followers.
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67 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Summary of Key Learnings Case Study Jessica Alba Jeff Bullas Jack Delosa Bethany Mota Rand Fishkin Politician Main social media networks Instagram Twitter Facebook YouTube LinkedIn & Google+ Twitter & Facebook Location United States of America Australia Australia United States of America United States of America Canada The Person Actress, model, successful entrepreneur and business woman Social media expert, keynote speaker, blogger, author, consultant Founder of The Entoruage, keynote speaker and philanthropist Social media personality, fashion designer, dancer, singer, activist Founder of MOZ, Social media guru, blogger 23rd Prime Minister of Canada The Branding Strategy Cross-promoting business and personal lifestyle images Frequent posting of valuable social media related content Regular value adding content for entrepreneurs Posting videos about fashion, make-up, beauty, and DIY creative ideas Demonstrating a range of impressive, experiences and value adding tips Creating political publicity, connecting with voters, humanising the prime minister. The Impact on Audience Over 8.4 million followers Over 481,000 followers 27,000 Facebook page likes and counting Over 10 million subscribers Over 11,000 LinkedIn followers and over 118,000 Google+ followers and over 13 million views 1.91 million followers Key Global Trends/Content Strengths Stylish and high quality hero images and video Infographics, E-Books, humour Facebook live videos Haul Videos Creative, unique images and infographics Videos, shareable political moments Methods of Initiating Engagement Asking fans for a ‘double tap’ or whether they like certain photos/ products displayed on Instagram Offering downloadable content or other resources in exchange for email Encouraging fans and followers to message him directly on Facebook or comment on posts, all of to which he always responds.
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