Branding also gives the seller several advantages 7 هثدحم هخسن 1312012 Branding

Branding also gives the seller several advantages 7

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Branding also gives the seller several advantages: 7 هثدحم هخسن 1/31/2012 Branding:
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BE200 Summary Prepared by: Honey Bonny (( دمحموبأ o The brand name becomes the basis on which a whole story can be built about a product's special qualities . o The seller's brand name and trademark provide legal protection for unique product features that otherwise might be copied by competitors . o Branding also helps the seller to segment markets . Packaging involves the activities of designing and producing the container or wrapper for a product . The primary function of the package was to contain and protect the product . Packages must now perform many sales tasks , from attracting attention , to describing the product , to making the sale . Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand: - The package can also influence the way a consumer perceives a product . People taste Coke differently from a contour bottle versus a generic package. - Innovative packaging can give a company an advantage over competitors . Liquid Tide quickly attained a 10 percent share of the heavy-duty detergent market, partly because of the popularity of its container's innovative drip-proof spout and cap. In contrast, poorly designed packages can cause headaches for consumers and lost sales for the company . For example, Planters Lifesavers Company recently attempted to use innovative packaging to create an association between fresh-roasted peanuts and fresh-roasted coffee. It packaged its Fresh Roast Salted Peanuts in vacuum-packed "Brik-Pacs," similar to those used for ground coffee. Unfortunately, the coffee like packaging worked too well: Consumers mistook the peanuts for a new brand of flavored coffee and ran them through supermarket coffee-grinding machines, creating a gooey mess, disappointed customers, and lots of irate store managers. Packaging Labeling 8 هثدحم هخسن 1/31/2012 Packaging: Labeling:
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BE200 Summary Prepared by: Honey Bonny (( دمحموبأ Labels may range from simple tags attached to products to complex graphics that are part of the package. They perform several functions : - At the very least, the label identifies the product or brand , such as the name ‘Sunkist’ stamped on oranges. - The label might also describe several things about the product who made it , where it was made , when it was made , its contents , how it is to be used , and how to use it safely . - Finally, the label might promote the product through attractive graphics . Labeling has been affected in recent times by: - Unit pricing (stating the price per unit of standard measure), - Open dating (stating the expected shelf life of the product), - and nutritional labeling (stating the nutritional values in the product). Sellers must ensure that their labels contain all the required information.
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