Lecture 03 - media (EASSEY's conflicted copy 2017-02-01).pptx

The curiosity gap youll never believe what happened

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The “Curiosity Gap” You’ll never believe what happened when… This is the cutest thing ever… This the biggest mistake you can make… Take this quiz to see which character you are on… You won’t believe what is on the next slide…
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Fake News One of the most effective ways to get clicks is to appeal to people’s preexisting opinions The most recent tactic was born only a few months ago Stories that are literally made up, but have headlines that appeal to our opinions Different than biased, analytical, or opinion
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Consequences Between fake and sensationalized news, modern reporting risks creating cynicism Distrust or disinterest in the news Everything is “outrage” to the point of banality Efforts to combat are being made Even Facebook is reconsidering its algorithm
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Smear Campaign Form of propaganda usually aimed at public figure or event Designed to undermine credibility/character Often misrepresents or ignores the real issues Ad hominem attacks Slander and libel laws
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Attack Ads Another method used to influence public opinion, especially political opinion In the context of politics, a form of “negative campaigning” Like smear campaigns more generally, these ads often misrepresent or ignore the real issues
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The Birth of the “Attack Ad” Lee Atwater Political strategist behind the GHW Bush campaign and the ad, his old business partner is Paul Manafort Willie Horton ad Atwater disavowed and apologized for the ad on his deathbed
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Stand By Your Ad provision (2002) The birth of “I approve this message” Meant to control false and inflammatory ads by forcing the candidate to associate their name Applies to television and radio ads Does not apply to the Internet
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Disclosure and Online Ads ‘Truth in advertising’ rules does that apply to ads for products and services do not apply to campaign ads Rules have not caught up to the Internet Anything posted for free does not require disclaimers or disclosures Nor do truth in advertising rules apply
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24 Hour News Cycle One of the biggest changes in news of the last century News used to be printed on something called “paper”, and arrived at your home each morning Slow turn around, difficult to stay up on current events News then moved to TV, broadcast in the evening Nightly news in single hour format, just enough to recap the days events
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