specially for schools with special packages. Fig 2: The School Special productSource: Popular popcorn website Figure 4: Popular Popcorn logo, Source: Popular popcorn website
Source: Popular popcorn website 2) Retail Brand: these kinds of snacks are targeting youth and children, come also with different flavors, different colors and different characters to attract consumers and make it distinguishable. These products are produced to be sold in different sales channels such as Hypermarkets, Supermarkets, Groceries, Petrol Stations, Coffee Shops, Quick–Service Restaurants, Schools, and Universities. Every snack has special color and flavor with awareness massage about the product. Below is figure 3 which shows the Retail brand popcorn which is produced specially for different shops with special colorful packages. Figure 3: The Retail Brand product Source: Popular popcorn website 3) Give away with taste: These types of products are produced especially for promoting events with customized promotional snacks in innovative and attractive way. Colors, tastes, prices, logos of events and awareness messages of products are all designed by customization and depend on the event itself. Below is figure 4 which shows the Give
Away popcorn which is produced specially for different events with special packages, logos and colors. Fig 4: The Give away with taste product Source: Popular popcorn website Price: Popular Popcorn have four different price policies for the domestic market that including distributor contract price, supplying contracts price, school canteen companies price and general price for own branded popcorn ad private labeled items as following.
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