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Cultural dimensions geert hofstede 50 countries

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Cultural Dimensions • Geert Hofstede • 50 countries, 117.000 individuals • Four measurements to explain cultural differences 1. Individualism : Ties between individuals 2. Power Distance : Tolerance and emphasis on human inequality 3. Uncertainty Avoidance : How to deal with the future and risks 4. Masculinity : Inclination to masculine values, achievement Dr. Tomasz Lenartowicz - College of Business Administration
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Power Distance x Individualism Dr. Tomasz Lenartowicz - College of Business Administration Power Distance 120 100 80 60 40 20 0 Individualism 100 80 60 40 20 0 Ja Au Ve It Mx Uk Ge Ph Co Eq Us Nz In Ar Cn Ma Pa Br Si Tw Fr Sp Pe Ko Ur Th Po Ch No Sw
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Masculinity x Uncertainty Avoidance Dr. Tomasz Lenartowicz - College of Business Administration Uncertainty Avoidance 120 100 80 60 40 20 0 Masculinity 100 80 60 40 20 0 Ja Au Ve It Mx Uk Ge Ph Co Eq Us Nz In Ar Cn Ma Pa Br Si Tw Fr Sp Pe Ko Ur Th Po Ch No Sw
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Applications of Cultural Concepts in Business • Marketing - Consumer behavior * Shopping habits (IND) * Colors (MAS) • Management - Organizational behavior * motivation, negotiation - Human resources * relocations, transfers , training • Finance - Insurance (UAI)
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