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Japanese japanese arabian arabian latin american

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Unformatted text preview: Japanese Japanese Arabian Arabian Latin American Latin American Spanish Spanish Italian Italian English (UK) English (UK) French French North America (US) North America (US) Scandinavian Scandinavian German German Swiss Swiss 0% Cultural Dimensions • Geert Hofstede • 50 countries, 117.000 individuals • Four measurements to explain cultural differences 1. Individualism : Ties between individuals 2. Power Distance : Tolerance and emphasis on human inequality 3. Uncertainty Avoidance : How to deal with the future and risks 4. Masculinity : Inclination to masculine values, achievement Dr. Tomasz Lenartowicz - College of Business Administration Power Distance x Individualism Dr. Tomasz Lenartowicz - College of Business Administration Power Distance 120 100 80 60 40 20 Individualism 100 80 60 40 20 Ja Au Ve It Mx Uk Ge Ph Co Eq Us Nz In Ar Cn Ma Pa Br Si Tw Fr Sp Pe Ko Ur Th Po Ch No Sw Masculinity x Uncertainty Avoidance Dr. Tomasz Lenartowicz - College of Business Administration Uncertainty Avoidance 120 100 80 60 40 20 Masculinity 100 80 60 40 20 Ja Au Ve It Mx Uk Ge Ph Co Eq Us Nz In Ar Cn Ma Pa Br Si Tw Fr Sp Pe Ko Ur Th Po Ch No Sw Applications of Cultural Concepts in Business • Marketing- Consumer behavior * Shopping habits (IND) * Colors (MAS) • Management- Organizational behavior * motivation, negotiation- Human resources * relocations, transfers , training • Finance- Insurance (UAI)...
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Japanese Japanese Arabian Arabian Latin American Latin...

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