C. Political and legal environment: The United States is a representative democracy and it has a history of corruption. There was a case of New York politicians Kruger and Lipsky were accused of bribery in 2009. Lipsky paid Kruger to oppose container regulations in the Bigger Better Bottle Bill. The United States needs more transparency in their waste system in order to prevent corruption. Goals: o End landfills by 2020 o Reduce at least 50% of all household waste Best Method: o Focus on laws governing plastic recycling Further property rights are touched on with insuring large accounts of plastic. Plastics are not intellectual property and there is not much to restrict the ability to recycle plastics, so political
Page 13 freedom is not a major issue. Therefore there are not many plastic regulations laws which can help PRI to develop itself. D. Cultural environment: RELIGION: o Predominant religion is Christianity (73%) o Many Christian churches in this area o Other 23% are non religious CULTURAL VALUES: o Religious, ethnic, and cultural diversity o Promotes equality o Social Development o 3 Main Values: Privacy: This value is characterized by an atmosphere of own thinking and social awareness. Equality: is promoted through mutual aid, also has an ideal of collective development, enabling society to emphasize the entrepreneurial, creative and innovative through mutual aid Individuality is a value that allows the formation of people as independent, to think about the future of society and create mechanisms so that entrepreneurship is a continuous growth in the country Preferences: o Based on production of high technology Broad environmental thinking
Page 14 High promotion Lots of appeals through trade or media Clear information given to society o Helping the environment Main goal is to create ideas in order to promote recycled products Creates aids for production of natural resources Important aspect for customers Language: o English and Spanish are the most common languages in the United States o Chinese, French, Korean, and Arabic are widely spoken by people who were born in another country, but maintain an american citizenship Social class structure: Social stratification occurs through economic, social and cultural factors, which are: 1. High social class: Characterized by the accumulation of wealth, high capital and have a relationship in the public and private sectors. 2. Middle class: Also has a great economic capital which allows it to be of some good to promote employment of society. 3. Working class: Composed of workers, which have a basic income that is necessary to have an economic financial assistance from public entities in many cases to meet the needs. 4. Low social class: Characterized by high unemployment, lack of education, and has a great need to meet the needs, but they do not have the means to do so.
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- Fall '08