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Twitter Existing Strategy. The company seeks to continuously invest in international operations to expand its audience and advertiser base (Balasubramanian, Fang & Yang, 2020). It also seeks to promote global engagement and monetization through its multiple platforms. To finetune its products and services, Twitter Inc. seeks to acquire other companies to enhance the workforce's quality and complement/ supplement their products or services. The company's investment policy centers on the preservation of capital and the support of its liquidity
21requirements. In essence, the company doesn't enter into investments for trading or speculative purposes. It also makes strategic investments in privately held companies.Twitter’s Existing Objectives. The general objective of Twitter is to connect people and allow people to share their thoughts with a big audience. To achieve the objective, the company is specific to highlight the need to identify and address any barriers present. In the modern-day, the company is diverting to a more communal approach. In essence, the company's objective is to sieve accurate from inaccurate information to prevent harassment and misleads to promote healthier communities.2.3 New Mission StatementTwitter boasts of a unique selling proposition in the aspect of creating real-time conversations while weeding out any barriers in the process. The growing competition from platforms such as Facebook or Instagram has derailed the progress of the company greatly. Jack Dorsey, the company's CEO, has been adamant about creating a healthy Twitter company that promotes more communities than hate. Twitter's foundation is deeply berthed on the ability to have meaningful conversations with users across the globe. To achieve the various perspectives and goals, Twitter needs to reexamine its current mission, objectives, and strategies.Companies in the communication sectors are on a continuous improvement trajectory. The communication world is consistently changing hence the need for a more streamlined understanding of processes and their lateral integration (Curran, Ohara & O’Brien, 2011). Twitterwould need to identify a new niche to exploit. In the modern-day, balancing freedom of communication and the aspects of false information or even harassment on online platforms is becoming critical. This understanding informs Dorsey's approach to the regulation of certain misleading information while also incorporating rules that promote more community integration
22(Farache, Tetchner & Kollat, 2018). Identifying what is at odds with healthy dialogues is imperative to the sustainable success of the company. From a business perspective, the means for business communication is connoting significant changes. Twitter boasts of about 330 million active users giving companies extensive advertising platforms (Balasubramanian, Fang & Yang, 2020). The change in advertising calls for a more sophisticated approach creating seamless platforms of advertising. Incorporating