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E. When primary demand is exhausted.310.Regarding PRODUCT LIFE CYCLES and PROMOTION: A. During market introduction, the basic promotion objective is to remind.B. In sales decline, the amount spent on promotion usually increases as firms use reminder promotion to increase demand.C. Persuading becomes important in the market growth stage.D. In market maturity, more competitors enter the market and the promotion emphasis must now shift to building selective demand for the firm's own brand.E. None of these is a good answer.
311.All of the following are true of the market growth stage except A. the main job is to persuade customers to buy, and keep buying, the company's product.B. the promotion must build primary demand and not just for the company's own brand.C. more competitors enter the market and mass selling becomes more economical.D. the promotion emphasis shifts to stimulating selective demand.E. salespeople and personal selling work towards expanding the number of outlets and cementing relationships with channel members.312.A firm with a product in the market maturity stage of the product life cycle is likely to focus on which basic promotion objective? A. pioneeringB. publicizingC. informingD. laggingE. persuading313.In the promotion blend during the market maturity stage of the product life cycle: A. The total amount spent on promotion usually decreases.B. The total amount spent on promotion may rise as competition increases.C. The basic promotion objective is informing.D. The promotion emphasis starts to shift from building primary demand to building selective demand.E. None of these is a good answer.314.In the market maturity stage A. sales promotion may be targeted at channel members to get them interested in selling the new product.B. mass selling becomes more economical.C. business products require less aggressive personal selling.D. mass selling and sales promotion may dominate the promotion blends of consumer products firms.E. the main job is to persuade customers to buy, and keep buying, the company's product.
315.Regarding promotion blends, which of the following statements is TRUE? A. Consumer products producers should rely almost completely on personal selling in the market maturity stage.B. Reminding becomes important in the market introduction stage.C. More targeted promotion is needed during the sales decline stage of the product life cycle.D. Informing becomes important in the market growth stage.E. None of these statements is TRUE.316.During the sales decline stage A. the total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.B. firms do not need targeted promotion to reach customers.C. personal selling will probably dominate the promotion blends of consumer products firms.