63 conclusion overall conclusion evidence from the

This preview shows page 63 - 66 out of 78 pages.

6.3 ConclusionOverall conclusion, evidence from the finding and result shows that trust, time, price, andadministrator is the main factor that affects the consumer purchasing online behavior, there areno specify which is one is the main factors, followed by the security & privacy that has lessaffected purchasing behavior in the online shopping in Dubai during a pandemic. Restrictionduring a pandemic is one of the main causes that the online shopping activity increasing, afterunlocking, people return to the normal shopping habit, however, it won’t stop people shoppingboth online and retail stores.The research documented that buying behavior factors are the most dominant route tocustomer buying behavior, therefore, it is important that digital electronic products online sellersoperating in Dubai identify and improve to provide better products and services, create a betteronline shopping platform for consumers and capture a larger electronic market share.63
6.4 RecommendationAccording to this research, shopping behavior is one of the important factors when it comes toonline shopping, online shopping behavior is a wide topic, everything can be sale onlinenowadays, however, different category products’ needs online is different, it can have differentfactors effect on a different category, on electronic category still a lot of the gaps that still not yetbeen discovered.As this study is focused on the pandemic time period about online shopping behaviors, so thiswill allow future researchers to study how each factor can impact the purchasing behavior, andwith the consideration of the natural disaster.Through this study, it can provide local researchers more information towards purchasingbehavior in online shopping and other location’s researchers who want to study e-commerce inDubai, Lastly, future researchers can use this study as a starting point for further research ononline shopping behavior during a pandemic, as this is the first pandemic to affect the world.6.5 Chapter SummaryThis chapter presents the introduction, limitation of the study, conclusion, andrecommendation for the future study.Reference:Antwi, S. and Hamza, K. (2015). Qualitative and Quantitative Research Paradigms in BusinessResearch: A Philosophical Reflection.European Journal of Business and Management.(Antwi & Hamza,. 2015)64
Babani, D., 2021.Covid and its impact on the consumer electronics market. [online] KhaleejTimes. Available at: <-consumer-electronics-market> [Accessed 2 November 2021].(Babani., 2021)Berry, John W. (2001) “A psychology of immigration” in Journal of Social Issues 3, 57, pp. 615-631(Berry & John,. 2001)Bashir, A., 2013.Consumer Behavior towards online shopping of electronics in Pakistan.Seinäjoki Business School.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 78 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
NoProfessor
Tags
Qualitative Research

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture