Aflac has had to ditch the aflac duck in its japanese

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85. AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at. Since Japan is the source of about 70 percent of the insurance company's business, it had no trouble adopting a _____ strategy. a. product substitution b. market differentiation c. promotion adaptation d. product invention e. market diversification ANS: C AFLAC altered its promotional strategy to reach the Japanese market. PTS: 1 REF: 68 OBJ: 05-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Promo- tion 86. The pricing component of the global marketing mix is: PTS: 1 REF: 68-69 OBJ: 05-5 TYPE: Comp
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TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Pricing 87. Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. However, entry into many developing nations presents special pri- cing problems because: PTS: 1 REF: 68-69 OBJ: 05-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Pricing 88. Currency markets operate under a system in which the prices of different currencies move up or down based on the demand for and supply of each currency. This practice is called: PTS: 1 REF: 69 OBJ: 05-5 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Pricing
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