factored into the programmes and activities of the country. It came up strongly that the current Local Governance Act, 2016 (Act, 936), repealed known as the Local Government Act, 1993, Act 462) has not clearly made provision for local governments’ active involvement in tourism planning and development at the local level. As a result, tourism and culture is rhetorically mentioned in the country that purport to capture the overall activities of tourism and culture. Even where tourism and culture is mentioned in the country, they are merely mentioned as income and expenditure. There is no detailed plan that shows sustainable development of tourism sector. The respondent explained that the operations of local governments are based on the Local
Government Act, 2016 (Act, 936), and since the act has not clearly provided guidelines for local governments active involvement in tourism planning at the local level, there is no budgetary allocation for tourism development. It however makes it difficult to plan for something which is not in the budget. 4.1.1 Tourism promotion and marketing It emerged that there are a lot of tourism sites within Ghana. These include; historical sites (eg. Osu Castle, Kwame Nkrumah memorial park, National museum etc.), the culture (eg, the Homowo festival), independent square, the National theater, the state house, the national culture center which houses made in Ghana goods. These are important tourism sites that demand sustainable planning and development. This is expected lead to job creation, environmental sustainability and revenue creation for the people in the country and the national government as a whole. These attractive tourism products need to be projected to the admiration of both domestic and international tourists and investors. According to respondent, beaches and lagoons along the coasts which are expected to attract holiday makers and visitors have been polluted with refuse dumps, and with open defecation becoming a normal thing along the coast. The Human Resource Manager at ministry of tourism lamented that: “You see; Accra Metropolitan Assembly is not helping us to promote tourism products. Just go to our cemeteries and you will have realized that the whole place is polluted. Go to the beaches, public places and other tourism sites and you will have realized that the places are filthy. This makes it difficult for promotional activities. The finding is however contrary to Qin, Wall and Liu’s (2011) assertion that promotional activities common to local governments include website development, radio and television adverts, institutional affiliations, documentary development, manuals, leaflets and handbill development, and billboard development (Qin, Wall & Liu, 2011). However, the respondent at Ministry of tourism expressed worry that the Ghana Tourism Authority is rather responsible for planning and the promotion of tourism industry in Ghana. This top-down approach to tourism decision making has constrained the local government to effectively implement tourism-related
policies and programmes. This challenge exists because the local government act does not mandate local government’s authorities to plan for tourism development. Also, because there is
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- Fall '18
- DR MAAME ADWOA GYEKYE JANDO
- Ministry of Tourism, Ghana Tourism Authority