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such as the UNICO, a famous chronograph that has a column wheel and double clutch visible on the dial side, as well as the CLASSICO skeleton movement.From major timepiece complications and carbon-fiber expertise to research and manufacturing of new materials such as King Gold (gold with 5% platinum content to make it even more red), Hublonium, the master of carbon-fiber and Magic Gold, a revolutionary scratch-proof 18 K gold unveiled in the Hublot foundry at the end of 2011, Hublot represents more than ever the “Art of Fusion” between watchmaking culture and cutting-edge technology, and between past and future.Hublot, founded in 1980, joined the LVMH group in 2008.DE BEERS DIAMONDJEWELLERS— Since 2001 —De Beers — the definitive destination for diamond jewelry — has a quest for inner brilliance, bringing lightness, femininity and delicacy to diamond jewelry. De Beers stands out with its exceptional expertise anchored in a rich heritage of old traditions combined with a contemporary creative vision.Through its wondrous creations, De Beers — The Jeweller of Light — expresses the natural beauty and timelessness of the diamond, as only an expert can, and thereby reveals the beauty and brilliance of the women who wear them. Drawing on diamond mastery since 1888, De Beers go well beyond the “4Cs” of cut, clarity, colour and carat weight to capture unmatched Fire, Life, and Brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The creation of timelessly elegant diamond jew-elry — from selecting the world’s finest dia-monds to impeccable craftsmanship and sophisticated designs — is the De Beers difference.De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.De Beers Diamond Jewellers was estab-lished in 2001. An independent company, it is managed and controlled by De Beers SA, the world leader in the production and sale of diamonds, and by LVMH.
LVMH 2012—Maisons26 /32SELECTIVE RETAILINGLE BON MARCHÉ— Since 1852 —Le Bon Marché group encompasses three main activities: department stores with Le Bon Marché Rive Gauche and Franck et Fils on rue de Passy in Paris, acquired in 1994; fine foods with La Grande Epicerie de Paris; and real estate, with 23,100 m2of rental buildings.Le Bon Marché was founded in 1852 by Aristide Boucicaut, and the first stone of the current building was laid in 1869. Its expansion, designed in 1874 by architect Louis-Auguste Boileau with Gustave Eiffel as technical consultant, resulted in the building we know today.In the nineteenth century, Le Bon Marché was a pioneer in modern retail-ing. The model created by Aristide and Marguerite Boucicaut remains an inspira-tion around the world.