B moral idealism C communism D socialism E capitalism Utilitarianism is a

B moral idealism c communism d socialism e capitalism

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 145
  • 78% (18) 14 out of 18 people found this document helpful

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B. moral idealism. C. communism. D. socialism. E. capitalism. Utilitarianism is a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. This philosophy underlies the economic tenets of capitalism and, not surprisingly, is embraced by many business executives and students. AACSB: 2 LL: 2 Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions 4-105
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Chapter 04 - Ethical and Social Responsibility in Marketing 99. (p. 100) Recently a project team for Cosco, the world's largest children's products company, developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and it could be reclined to make an infant bed. Its design could be made and sold for $49. Cosco rushed the chair into production to beat its competition before it was properly safety tested and when some children were injured as a result of this chair, Cosco denied culpability by saying that only a few consumers had any trouble with the chair. These consumers had not read the instructions that came with the chair and had assembled it improperly. Cosco's actions exemplify which of the following philosophies? A. Existentialism B. Moral idealism C. Communism D. Socialism E. Utilitarianism Utilitarianism is a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. Cosco saw the low priced multiple-use chair as offering more benefits to consumers as a group, than costs. AACSB: 2 LL: 3 Learning Objective: 04-02 Identify factors that influence ethical and unethical marketing decisions 100. (p. 100) The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as A. moral imperative. B. social responsibility. C. profit responsibility. D. utilitarianism. E. moral idealism. Key term definition—social responsibility AACSB: 2 LL: 1 Learning Objective: 04-03 Describe the different concepts of social responsibility 4-106
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Chapter 04 - Ethical and Social Responsibility in Marketing 101. (p. 100) Social responsibility refers to A. a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. B. a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. C. a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the Constitution's Bill of Rights. D. the view that organizations are part of a larger society and are accountable to that society for their actions.
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