Capabilities Capacity to deploy resources that have been purposely integrated

Capabilities capacity to deploy resources that have

This preview shows page 9 - 15 out of 18 pages.

Capabilities Capacity to deploy resources that have been purposely integrated to achieve a desired outcome Emerge through complex interactions among resources Foundation lies in: unique skills and knowledge of employees functional expertise of employees
Image of page 9
10 Discovering Core Competencies, cont. Core Competencies Activities (integrated R & C) that a firm performs especially well compared to competitors Activities through which the firm adds unique value to its goods or services over a long period of time
Image of page 10
11 Building Sustainable Competitive Advantage Four Criteria of Sustainable Competitive Advantage Valuable Rare Costly to imitate Nonsubstituable
Image of page 11
12 Core Competencies => Outcomes Core  Core  Competencies Competencies Competitive  Competitive  Advantage Advantage Value Creation Value Creation Above Average  Above Average  Returns Returns Valuable Valuable Rare Rare Costly to Imitate Costly to Imitate Nonsubstitutable Nonsubstitutable
Image of page 12
13 The Basic Value Chain Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Firm Infrastructure Human Resource Management Technological Development Procurement
Image of page 13
14 Operations Marketing and Sales Firm Infrastructure Outsourcing Decisions
Image of page 14
Image of page 15

You've reached the end of your free preview.

Want to read all 18 pages?

  • Spring '09
  • Clarke
  • Management, Human Resource Management Service Marketing and Sales Outbound Logistics Operations Inbound Logistics

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes