Example of football touchdown • 11 Influence of Others The conclusions of MacIntroPsych inform out understanding of social interaction ○ Some of the things you know to be true about psychology are wrong 1. Perspectives in psychology have changed the focus of research questions and answers we seek 2. Psychological processes are embedded in biology 3. Your perception of the world is guided by prior experience, biases and heuristics 4. You only have access to a limited subset of reality 5. • Humans are hardwired for social interaction • Psychology is not just common sense with added academic terminology • Cognitive dissonance is a counterintuitive finding with profound implications Subjects had to engage in truly boring task - lie to the next subject about interest level of completed task ○ You either get a thank you, $1, or $20 - those who got $1 rated the experiment with the most interest ○ •
The Sunk Cost Trap: unrecoverable investments of resources leading to further investment Buying a ski ticket for $100 and one for $50 and you realize they overlap, the $50 one appears to be better. Which do you choose? ○ If you choose the $100 you have fallen victim to The Sunk Cost Trap because you are taking the chance that the $100 one may be better to get your moneys worth ○ • Example of plane crash Circled in the air as directed by air traffic control until they ran out of gas and crashed killing everyone on board ○ • Case of Kitty Genovese The Bystander Effect: Collective Ignorance and Diffusion of Responsibility ○ •
Overview Effect: cognitive shift in awareness upon returning from space Dramatic shift in perspective: feel less concerned with individual achievements and focus on humanity and environment § ○ Tutorial Influence of Others Changing others Persuasion § Obedience § ○ How groups change Polarization § Groupthink § Bystander Effect § ○ Changing yourself Facilitation § Conformity § Cognitive Dissonance § ○ • Main Experiments Stanford Prison Experiment Assigned roles and behaviour § ○ Milgram's Experiment Authority and obedience § ○ Bobo Doll Experiment Social Learning Theory § ○ • Persuasion Techniques Foot-in-the-Door Making a small request, followed by a larger and larger requests § "hey Tamir can you get my zipper for me? Thanks… could you § ○ •
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- Winter '14